Skip to content

How to Redesign a Business Process Before You Automate It

The short answer

Process redesign means changing the structure of a process on purpose: removing steps, reducing handoffs, and building a plan for exceptions, rather than just documenting or speeding up what already exists. Doing this before automating is the difference between automation that removes real friction and automation that just makes a broken process run faster.

21 Sept 20267 min read

What does it mean to redesign a process, versus just documenting it?

Every extra approval step in your business probably has a story behind it: the client who complained once, so now every quote needs a second signature; the mistake that slipped through last year, so now there's an extra review before anything ships. Each one made sense on the day it got added. Three years on, nobody remembers why half of them are still there, and a job that should take an afternoon needs four people to sign off on it first.

Mapping a process (covered in how to map a business process) records that pile-up exactly as it stands today. Redesigning it means deliberately changing that structure, not because the current version is wrong exactly, but because it usually evolved reactively, one patch at a time, rather than being designed on purpose.

Redesign asks harder questions than mapping does: Does this step need to exist at all? Does it need to happen in this order? Does it need to involve this many people? A mapped process shows you the current shape. A redesigned process is a deliberate decision about what the shape should be.

Why you should redesign before you automate

This is one of the most common mistakes in automation projects, and it often only shows up after the automation is built: automating a process exactly as it currently runs, unnecessary steps and all.

The problem is straightforward. If a process has a redundant approval, a duplicate data-entry step, or a handoff that exists for no current reason, automating it doesn't remove that inefficiency; it locks it in, and makes it harder to change later because now there's a system built around it, not just a habit. It's the equivalent of paving a dirt path exactly where it happens to run, instead of asking first whether that's actually the best route.

The fix is sequencing, not extra work: simplify the process, then automate what's left. Often, once a process has been properly redesigned, there's meaningfully less to automate than the original version suggested, which usually makes the automation project smaller, cheaper, and easier to maintain, not harder.

How to simplify a workflow before adding any software

Before evaluating any tool, run the process itself through a simplification pass:

  • Remove steps that don't change the outcome. For each step, ask what would happen if it were skipped entirely. If nothing meaningful changes, it's a candidate to cut.
  • Merge steps that don't need to be separate. Two steps done by the same person, back to back, with no real decision point between them, are often better combined into one.
  • Eliminate approvals that aren't adding judgment. An approval step only earns its place if a human is genuinely evaluating something a rule couldn't. If it's a rubber stamp, replace it with a threshold or rule instead of a person's time.
  • Question the order, not just the steps. Sometimes the individual steps are all necessary, but the sequence adds delay: work waiting on a step that could happen in parallel instead.

This pass alone, done honestly, often removes more steps than people expect, before any technology decision gets made.

How to reduce handoffs in a redesigned process

Every handoff (a change in who's responsible, or a change in what system the work sits in) is a place where delay, miscommunication, and dropped context accumulate. Reducing them is one of the highest-leverage redesign moves available, with one caveat covered in Common Mistakes below: check what a handoff is protecting before you remove it.

  • Give one person ownership of a larger chunk of the process, rather than splitting it into many narrow steps across many people, where that's practical for your team's skills and capacity.
  • Consider batching instead of interrupting. If a step happens whenever a request arrives, it fragments everyone's day. Handling requests in batches at set times can protect focus and increase how much gets done overall, at the cost of each case waiting a little longer. Choose based on which matters more for that process.
  • Question handoffs that exist only because of system boundaries, not because the work genuinely needs a different person. If the only reason a step moves to someone else is "that's who has access to that software," a connected system removes the handoff without needing to change who's responsible.

How to design exception handling into a redesigned process

Most process documentation, including a lot of SOPs, describes the happy path: the version where everything goes as expected. Real processes have a meaningful share of cases that don't fit that path, and this is consistently where automation projects run into trouble, because "what happens when this doesn't go as planned?" was never actually answered.

When redesigning a process, explicitly design for exceptions rather than discovering them after the fact:

  • Identify the realistic exceptions, not hypothetical edge cases: the ones that actually happen with some regularity. A returned order with damage, a client who doesn't respond within the expected window, an invoice under dispute.
  • Decide, on purpose, how each is handled (routed to a person, held in a queue, flagged for review) rather than leaving it to whoever encounters it first to improvise.
  • Set a clear threshold for when something exits the standard process entirely and becomes a manual, case-by-case matter. Not every exception needs a defined path; some genuinely need a human to look at them individually, and that's a legitimate design decision, not a gap.

A process with a deliberate, if simple, plan for its known exceptions is far more reliable (and far safer to automate) than one that only has a plan for the version where nothing goes wrong.

Where to keep a human decision point in an automated workflow

Redesigning for automation doesn't mean removing every human step. Some points should stay human on purpose, and not always for the same reason:

  • Genuine judgment calls: situations where the right answer depends on context a rule can't reliably capture, like whether an unusual client request is worth accommodating.
  • High-risk or high-value decisions: anything where an error is expensive enough that a second set of eyes is worth the time it costs.
  • Segregation of duties: a second person in the loop not because the step needs judgment, but because no single person should hold end-to-end control over a sensitive transaction. See Common Mistakes below for what happens when this gets merged away by accident.
  • Unusual or first-of-their-kind cases: situations that don't match the patterns the process was designed around.

The redesign question isn't "how do we remove every human step?"; it's "which steps genuinely need a human, and for which reason?" Steps that are really just a rule someone happens to be enforcing manually are strong automation candidates. Steps in the categories above should stay human, whatever else in the process changes. The same principle applies when AI is used inside a workflow; see rules or AI: which kind of automation does a task need?

Where the usual answer falls short

Hammer's line was "don't automate, obliterate"; the SMB version is gentler but the same idea

Michael Hammer, who coined Business Process Reengineering in the early 1990s, argued that laying technology on top of an existing process just paves the cow path. His prescription was to tear the process down and rebuild it from the intended outcome backwards. Most SMBs don't need anything that dramatic, but the direction is right: ask what the process is actually for before asking what software could speed it up.

Where the usual answer falls short

Some human steps exist for segregation of duties, not judgment

The usual advice is to keep "genuine judgment calls" human and automate the rest. That's correct but incomplete. A second category of human step exists for a different reason entirely: segregation of duties, where the person who approves a payment deliberately isn't the same person who can also process it. Removing that handoff to save time doesn't just speed up the process; it can quietly remove a control nobody meant to remove. Before merging a step under one owner, ask whether it was ever really about judgment, or about keeping two hands on the transaction.

Key takeaways

  • Redesign changes the structure of a process on purpose; mapping only records the structure that already exists.
  • Automating a process before redesigning it locks in existing inefficiency and makes it harder to change later.
  • Removing unnecessary steps, merging steps, and cutting rubber-stamp approvals often eliminates a large share of a process's friction before any software decision is made.
  • Not every human step is a judgment call; some exist for segregation of duties, and removing them changes your control environment, not just your speed.
  • A process needs an explicit, designed plan for its realistic exceptions, not just for the version where everything goes right.

What's left to automate once redesign is done

Redesign decides what the process should be; automation takes over the repetitive, rule-based steps inside that design, while the decision points and controls you chose to keep stay with people.

Common mistakes

Mistake

Redesigning in a meeting room instead of with the people doing the work

Fix

The people who do a process every day usually know which steps are genuinely necessary and which survive out of habit. Redesigning without them produces a cleaner-looking process that doesn't match how the work actually needs to happen.

Mistake

Changing the process and the system at the same time

Fix

Redesigning a process and switching software in the same project makes it hard to tell which change caused which result, and doubles what can go wrong at once. Settle the process first, even informally, before the system changes with it.

Redesigned the process, and wondering what to automate?

Bring it to a free discovery call with our Principal Consultant. We'll identify which of its steps could be automated and which are better left with a person, and if it's a fit, show you how it would run in your own M-Street System workspace.

Book a free discovery call

Frequently asked questions

How do I know if a process needs redesigning or just automating?

If the process has unnecessary steps, unclear ownership, or no plan for its common exceptions, redesign first. If the process itself is already sound and the friction is purely about manual, repetitive execution, it may be ready to automate as-is.

Can I redesign and automate a process at the same time?

It's possible, but riskier: it's easy to accidentally automate an inefficiency because it's harder to spot once you're focused on the technical implementation. Redesigning first, even briefly, tends to produce a cleaner and cheaper automation outcome.

What if I don't have the authority to change how a process works, only to automate it?

Even limited-scope changes help: removing an obviously unnecessary step, questioning one redundant approval, or reducing one handoff is worth doing even if you can't redesign the whole process. Raise the larger structural issues separately; they're often easier to justify once the smaller wins show a measurable difference.

Is it ever fine to automate a process exactly as it currently works?

Yes, if the process is already lean, well-owned, and has a clear plan for exceptions. That's less common for processes that have grown organically over several years without review, so check before assuming yours is one of them.